Vegfest Free Birmingham has confirmed Plamil Foods - the UK’s original vegan chocolate brand - as an event sponsor, timed to World Vegan Chocolate Day on 31 January.
The announcement also marks Plamil’s 65th year as a pioneer of dairy-free chocolate and ethical food production.
Taking place on Saturday April 25th at Edgbaston Cricket Ground, Vegfest Free Birmingham sees thousands of visitors attending with tickets free to the public, ensuring not only a core vegan attendance but also people new to plant based lifestyles to sample the best of the vegan way of life.
With around 150 stalls and over 40 speakers & performers along with outdoor stages for DJ's, live performance and spoken word, Vegfest Free is attracting traders & visitors from across the UK - and Plamil Foods, celebrating 65 years of pioneering vegan innovation is proud to be a part of this flagship vegan event.
Founded in 1961 by those that founded the Vegan Society, Plamil has been at the forefront of ethical, dairyfree food production since the very beginning of veganism.
The company is now headed by Adrian Ling, son of vegan pioneer Arthur Ling.
As the company celebrates its 65th anniversary in 2026, sponsoring Vegfest Free Expo reflects Plamil’s ongoing dedication to supporting accessible, inclusive vegan events & the community that has grown around them, whilst attracting general public with free entry.
'Vegfest has always represented the heart of the vegan movement; - education, enlightenment, discovery, together with some fun,' says Adrian Ling CEO at Plamil.
“We are delighted to be sponsoring Vegfest Free Birmingham and join with Heather Mills, founder of No Bloat, in supporting an event that aligns so closely with the principles that Plamil was founded on.'
Alongside its sponsorship, Plamil, now a prominent European chocolate manufacturer, will be showcasing an exciting selection of treats from its latest retail chocolate range, including its new snack size and novelty bars, designed to appeal to vegans, families and chocolate lovers of all ages.
All products remain true to Plamil’s core vegan, dairy & dairy free values, with the company sourcing cocoa and being certified by the Rainforest Alliance, Fairtrade Foundation and the Soil Association.
'Vegfest Free is a very exciting event,' Adds organiser Tim Barford, CEO of VegfestUK,
'Not only is it free to the public however also free for up to 64 community interest companies, small charities, animal sanctuaries, startups, authors and artists.
Without the sponsorship provided by firms like Plamil, No Bloat and One Planet Pizza, we wouldn't be able to make such an impressive show of solidarity and bring together core parts of the UK vegan movement in what promises to be a most uplifting experience for the whole collective.'
'Plamil foods were the first vegan independent business to open a fully vegan factory in the UK. Their founder Arthur Ling contributed so much to the early growth of veganism in the 1940's through to its modern day incarnation which sees around 1 million ethical vegans in the UK today - and many millions more eating a predominately plant based diet.
We are honoured that firm of Plamil's standing in the community should choose to celebrate their 65th anniversary in style with us and we look forward to welcoming thousands of people new to the vegan way of life to come and join us to celebrate.'
Director of VegFestUK, Tim Barford
