There’s good news for vegans across the country, as frozen pizza brand Goodfella’s is launching the first ever mainstream vegan frozen pizza – and it’s delicious. 

Well just a few years ago we were taking our own vegan cheese to pizza restaurants – and now most offer dairy free cheese! However to have more ready made options for enjoying at home really proves that a plant based diet is being taken seriously!

Big pizza players Goodfellas have eluded vegans  … up until now…. and when they dropped us a line and promised we would be amongst the first to out their Falafel topped frozen vegan pizza how could we resist!?

We love that the word vegan isn’t hidden on the packaging…. it written massively on the front of the box. We also love that the toppings are quite unusual too.

We cooked 2 pizzas for our reviewers and the problem I have is getting the timing right as I do overcook things!! So do watch the timings as one turned out perfectly and one we left in the oven for just a few extra minutes and it turned into a pizza biscuit!
The toppings were plentiful and hint of spice with the harissa sauce. At just £2.50 this is super affordable too.

The pizza is topped with quality toppings including tasty falafel, delicious red peppers, spinach, white onion, spicy harissa sauce, and a moreish hummus drizzle for a meal that packs a punch and is fully approved by the Vegan Society.
The first mass-market vegan frozen pizza, the new Goodfella’s pizza has been created to cater to the tastes of pizza lovers of all kinds.

Alex Brown, Brand Manager at Goodfella’s, told us: “We’re so excited to launch the first mainstream vegan frozen pizza. We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers. We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”

With more than 540,000 people following a vegan lifestyle in the UK*, the appetite for plant-based food has never been greater. Those following a vegan lifestyle – a way of living by consuming no animal products – choose to do so for a variety of reasons, and have previously had limited options in the realm of quick and easy convenience foods.

Thanks to Goodfella’s innovation, it’s easy to pick up a tasty vegan treat on the way home for a midweek tea, or keep one tucked in the freezer for those chilled-out Friday nights.

Goodfella’s vegan pizza will be available in supermarkets nationwide from March 2018 and will retail for £2.50. The pizza joins the Goodfella’s range including stonebaked thin, gluten-free, takeaway-style, and the new premium Romano.