We love sharing a positive vegan message here at VeggieVision TV and especially when it comes from non vegan sources and is backed up by research! We all know that food is a huge part of our lives and a massive part of 170112_Superfoods_final (002)being vegan – however it doesn’t stop there! Leading a cruelty free vegan lifestyle means being compassionate to animals and people – and not using any animal products at all – including cosmetics, toiletries and making sure your clothes and shoes are animal free too.
We love this new from Hitwise – a whopping 221% increase in searches for veganism…. and its just going to go up and up!
New insight supported by celebrity lifestyle influencer, Madeleine Shaw, suggests Brits are turning their back on ‘fad’ diets in favour of healthier and sustainable lifestyles 

  • Popularity of fad diets such as Paleo diet is fading fast
  • 97% increase in men practicing Yoga
  • Brits are increasingly turning to extreme fitness challenges such as Tough Mudder and Ironman competitions

Fad diets are a thing of the past as Brits instead turn to the lifestyle trend of ‘holistic wellbeing’, according to new data released today from Hitwise – which monitors the internet habits of three million Brits, and takes into account searches on all UK search engines.
‘Holistic wellbeing’ is a conscious effort to eat healthily, exercise regularly and take an ethical and sustainable approach to living – and it is going mainstream.
The most remarkable finding from the data has been the increase in the key ‘clean lifestyle’ choice of veganism. In the past three years alone, searches for ‘veganism’, which involves living a life free of animal products of any kind, has increased by a huge 221%. During the same time, searches for gluten-free food options have increased by 69%.
Searches for gyms and exercise have increased by 30% over the past three years and more challenging ‘extreme’ sports events are gaining mainstream popularity. The Tough Mudder event, which sees contestants take on an obstacle course of over 10 miles and face fire, electric shocks and freezing water, has seen interest increase by 68%. Less grueling health pursuits have also increased in popularity. ‘Yoga’ for example has risen in popularity by 24 per cent over the past two years – with a 97 per cent increase in searches from men.
Madeleine Shaw, nutritional health coach and bestselling cookery writer comments on the findings: “The research from Hitwise is really exciting and shows that healthy living has become a movement. People want to live in a healthier balanced way that nourishes their mind, body and soul.”
Nigel Wilson, managing director at Hitwise says, “A healthy lifestyle is no longer the fad of the select few, but rather the conscious effort by many to follow a more well-rounded plan. Through analysing the Hitwise data from the past three years, we have seen a steady increase in Brits shifting their choices towards food, fitness and fashion, to adopt a healthier, more mindful way of living their lives.”