As you know we love exciting new vegan friendly products here on VeggieVision TV and loved hearing about Dorset Sea Salt – reviving a lost industry and making salt that is vastly different from regular table salt.
We love Lemon and Thyme and the Chili had a lovely kick to it too.
Jethro Tennant is a 24 year old man on a mission, a salty mission to bring the unique taste of Dorset to the hungry masses.
So why Dorset Sea Salt?
Hand-harvested on the mineral abundant Jurassic coastline and leveraging Dorset’s enviable foodie reputation, Dorset Sea Salt is rich in vital minerals and is a viable healthy alternative to old-school table salt, that is laden with additives and anti-caking agents. In fact, Jethro recommends using 30% less than ‘ordinary’ salt, thanks to its distinctly minerally profile.
While utilizing modern technology throughout the simple process of what is essentially heating sea water, Jethro’s aim is to simultaneously preserve traditional methods and shroud them in an ethical and ecological ethos.
Jethro told us;
“The most enjoyable part of the whole process for me is working by the sea and actually harvesting the sea-salt. I’m very lucky.”
And, by adhering to his mantra of craftsmanship, locality and quality, it’s more than just luck that he, after only 3 months of trading, has found his product in the capital at London’s oldest botanic garden, Chelsea Physic Garden and the Kensington Creperie among others thus far.
And locally, he tells us;
“The reaction for the product from everyone who is part of the Dorset food and drink scene has been amazing. I’m very grateful for that.”
Dorset is known for its earthy produce and has some great ambassadors including Rick Stein, Hugh Fearnley Whittingstall and West Bay born super-chef Mark Hix. The Dorset Sea Salt brand encapsulates the homely and elemental vibes Dorset traditional recipes exude.
So, what does the future hold for Jethro and his brand?
With an objective of growing Dorset Sea Salt into one of the UK’s premium salt brands, his aim is to introduce it into the finest food outlets and restaurants.
And, with potential new products on the horizon such as Apple Smoked Sea Salt, this task will be made all the easier.
So, for a real taste of Dorset and the Jurassic coast, check out Dorset Sea Salt.
About The Prince’s Trust
Jethro is indebted to the Prince’s Trust and especially their Enterprise programme for affording him the opportunity to help establish Dorset Sea Salt. The Prince’s Trust is a UK charity, founded in 1986 with the goal in mind of becoming one of the UK’s leading youth charities. The Enterprise programme is open to residents of the UK from 18-30 that have a business idea or ideas to explore.
Find out more at https://www.princes-trust.org.uk/help-for-young-people/support-starting-business