Super to hear that come 1st January, Flora Freedom is encouraging the nation to swap their beloved butter for a plant-based spread and to give vegan a go for Veganuary … and we are so happy to hear that 60% of people who participate in Veganuary say they have remained vegan six months later! Yay!
Clea Grady, Marketing Manager Veganuary told us;
“We’re delighted to have the support of Flora Freedom for Veganuary 2017. Going dairy-free is a vital part of being vegan and taste and convenience is important to anyone on a plant-based diet, so Flora Freedom gives you the best of all worlds: it’s dairy-free, easy to get hold of, and absolutely delicious! At Veganuary, our approach is inclusive, fun and fresh. We encourage anyone and everyone to try vegan.”
Lucy Jones, Expert Dietician and TV Presenter has the following tips to help you make changes and keep those changes beyond January:

  • Simply swap the milk in your tea, coffee and cereal to one of the great plant-based alternatives. There are loads to choose from including soya, almond, cashew, coconut, oat and hemp. Pick one fortified with key nutrients like calcium and B12 to make sure you don’t miss out.
  • Big up the pulses! Tinned pulses are easy, ready to use and a great filling provider of protein and fibre. Add to soups, salads and veggie chilli.
  • Try making a delicious cottage pie using soya, quorn or vegetable mince and lentils / beans. Combine with chopped veggies, tinned tomatoes, herbs and spices and top with mashed root veg made with Flora Freedom. Nothing more warming when topped with vegetable gravy and steamed green veggies
  • Get out the slow cooker. Chuck in tinned tomatoes, veggies, lentils or beans and some barley / potatoes for a warm filling dinner. Serve in a bowl with crusty fresh bread spread with Flora Freedom.
  • This weekend, try out some vegan pancakes. Make your pancake mix using flour, a plant based alternative to milk, nut butter and mashed banana. Top with sugar and lemon or chopped fruits for a fun tasty start to your day.
  • Don’t miss out on enjoying dessert. You can make a delicious crumble topping using flour, oats, sugar and Flora Freedom and add on seasonal fruits. Combine with a soya or oat based custard or try some coconut ice-cream alongside
  • If you’re cravings start to creep up on you, nuts make a fantastic healthy vegan snack. Combine 30g of your favourite with some small chunks of rich 80% dark chocolate for an indulgent afternoon treat.

Flora Freedom and Veganuary are offering support with all the trimmings for those who are intrigued by or who are considering a plant-based lifestyle. A starter kit with recipes, meal plans and even eating out guides can all be found on
Also here at VV TV we found this very interesting:
A study conducted by Blonk Consultants, on behalf of Flora, revealed Flora Freedom has a third of the carbon footprint of butter. The reason for this marked reduction in the carbon footprint is because Flora Freedom is made with plant oils and is dairy free. Therefore no cows were used in the process of making the spread. Cows produce large amounts (larger than oil plant crops) of gases, which have a strong greenhouse effect.  
Flora Freedom is a dairy free product which has been certified by The Vegan Society and is 60% lower in saturated fat than butter. 
About Veganuary
As a charity, Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. It is supportive, non-judgmental and a mine of information.
Veganuary has had an incredible degree of success in a very short time. In its first year, 3,300 people took part; in 2015 that rose to 12,800 and in 2016 to 23,000 people. In 2016, people from 142 countries took part with the top five being: UK, USA, Australia, Canada and South Africa.