After being inundated with orders from the USA, dynamic British vegan entrepreneur Lorri Delahunty decided to jump in at the deep end and launch her clothing brand VEGAN Happy in the USA.
“We realised that due to massively increased postage costs because of the pandemic, we were not looking after our USA clients very well, so we set up in the USA a couple of months ago, with our base just outside of Boston, MA.”
“We are very excited about this huge expansion to VEGAN Happy – and rather nervous too! It has only been a couple of years since I was sat at my kitchen table in the British countryside with small selection of t shirts and joggers. Now we are worn by celebrities in the UK and have a base in America. It is a dream come true.”
“I love the USA and when ever I visit it feels like a home from home – and as my son lives near Boston now, I have another excuse to visit more often too!”
“The vegan scene is vibrant, and our USA clients are wonderful. My dream is to be walking in a mall or vegan café and see someone wearing a VEGAN Happy sweatshirt!”
Again VEGAN Happy is working with ethical supply partners, and their garment decoration is made with ethical and vegan threads and inks, as you would expect.
“Our second aim when setting up VEGAN Happy, apart from the entirely selfish reason of us wanting to clothe ourselves in gorgeous vegan clothing that worked with our style, was to raise money for vegan activism and animal rescue projects.”
The VEGAN Happy promise is that they donate 10% of their profits away to animal rescue and shelters, however in reality it can be a lot more than this.
“We have already teamed up with a fantastic USA based animal sanctuary who we are supporting: www.angelheartsrescue.org – a Kansas City-based non-profit organization that assists the homeless people in KC provide basic medical care, food and supplies for their pets.
And as well as donating to www.mockingbirdfarmny.com – a historic farm nestled in the small town of Byron, New York that has become a place of refuge for all human and non-human beings who visit.
VEGAN Happy has created a growing range of affordable and stylish vegan friendly clothes. Great quality, 100% animal cruelty free, and with a subtle vegan message or logo that suits all age ranges and genders. A range of wardrobe staples for vegan men, women and kids that could easily be paired with the rest of your clothes and would look good at home, at work, in the gym, or casual out-and-about with friends.
“We see it now as our job to help spread the vegan word in a soft evangelistic way. Subtle logo’ d clothing that will spark the conversation wherever you go, planting those vegan seeds casually as you go about your day… you never know when that seed will start to grow.”
The range is constantly evolving from input from clients and of course, we always aim to keep on-trend as well as keeping that balance with timeless classic style.
“We are hugely proud of VEGAN Happy so far and every time an order comes in we have a jig around the office to celebrate as we know our clients can promote a positive vegan message with style.”
VEGAN Happy is still a young brand – with big ideas. The more people wearing clothes with a vegan message, the more chance you have to strike up a vegan conversation and ignite that spark.
Wear clothes with a vegan message. Be proud and fly the VEGAN flag.
All VEGAN Happy clothes are ethically sourced, many are PETA Approved, organic, Fair Wear or Fair Trade, and printed or embroidered with vegan inks and thread.
VEGAN Happy is located near Worcester, England and Boston, MA in the USA.
Please check out VEGAN Happy at:
Instagram @veganhappyclothing
Facebook: VEGAN Happy Clothing
VEGAN Happy – Subtle, stylish and affordable clothes.
