Hooba The New Vegan Meat Made from Mushrooms


Always up for trying out new vegan friendly foods we were delighted to give the range from Hooba a go! We LOVED the sausage rolls – these were the teams favourites. There are more in the mushroomy meatfree range and the “on trend” “pulled” Hooba is coming soon too. 

Hooba is the brainchild of ‘Mushroom Mike’ – a South African mushroom farmer who moved to Morpeth, Northumberland in 2008 with his English wife. There is nothing Mike Botha doesn’t know about the wonderful world of mushrooms and he gets very excited when talking about the ‘perfect blend’.

From delicious sausage rolls to juicy burgers and meatless-balls, Hooba expertly blend mushrooms and seasoning to create a range of meat-free products that will get any mouth-watering.

Hooba’s products are made entirely from a blend of exotic mushrooms (grown right here in the UK) that look and taste just like meat…. and are animal free!

Hooba is not just about great taste – the team are on a mission; to do their bit to help reduce global meat production and at the same time improve the health of the nation by producing tasty food that contains no meat.

With the world’s population increasing and concerns over environmentally sound and sustainable sources of protein, Hooba provides a great and ecologically friendly alternative to meat.

The ethos behind the company is community and sustainability. With this in mind, Hooba Foods have teamed up with the YMCA to run a project working with ex-offenders to grow their signature mushrooms using coffee grounds from local coffee shops.

Hooba mushrooms are full of natural goodness and their meaty texture provide an appetizing alternative to everyone’s favourite sausages, burgers or meatballs. The products contain protein; as well as being fat-free, cholesterol-free, gluten-free and very low in sodium. If that wasn’t enough, they are also a great source of vitamins and minerals and might even help reduce the waistline too!

They told us;

“We want to turn ‘carnivores’ into ‘Hoobavores’!”

“Animal agriculture consumes one third of all the planet’s fresh water, 45 percent of the Earth’s land is used for farm animal grazing and 91 percent of rainforest destruction is due to clearance for grazing land and growing crops for animal-feed. Reducing the amount of meat that is consumed is not only good for us, it is good for the planet too.”

Or stopping eating animals completely say VV TV! 

Hooba products are available to order now at www.hoobafoods.com/shop.  


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